Anyone can now recreate a person's face and voice. Imagora sets out what must be true before that happens, and is building the record that proves it did.
Standard
Consent Standard v1.1
Registry
In development
First adopter
Personae
Patent pending
US 64/153,971
Generating a convincing likeness is now a feature in ordinary software. Showing that the person agreed to it — to which terms, for what use, and whether they have since withdrawn — is something almost no organization can do on request.
That gap is being noticed from several directions at once, and none of them ask whether a likeness looks real. They ask whether the person agreed, and whether anyone can show it.
INSURANCE
ISO introduced generative-AI exclusion endorsements for general liability policies in January 2026 — CG 40 47 and CG 40 48, the latter aimed at personal and advertising injury.
NY
Disclosure of synthetic performers in advertising, in force from 9 June 2026.
IL
BIPA treats a voiceprint as a biometric identifier, requires consent before collection, and carries a private right of action.
PR
Act 139-2011 requires written consent; a single unauthorized commercial use is a violation, whatever the employment relationship.
TN
ELVIS Act — voice and likeness protection, reaching the tools that make unauthorized use possible.
What Imagora does
A published standard, and the registry it describes
01
The Consent Standard
Published · free to adopt
What must be true before a real person's face and voice are recreated by a machine, and what must remain true afterwards. Part One is five clauses and the exact consent language in English and Spanish, written to be copied. Part Two is a ten-Article operating standard covering authorization, creation, deployment, suspension, retirement and recordkeeping.
A neutral system of record for likeness authorization: who consented, to which version of which terms, for what scope, and whether that consent still stands.
It is built for the party outside the relationship. An insurer, a buyer or a platform should be able to check an authorization directly, rather than take an organization's word for it. A record that only its holder can see proves nothing to anyone else.
Who it is for
Everyone who has to answer for a likeness
Insurers and brokers
A documented authorization record is the kind of control an underwriter can examine. We want to understand what it would take for one to count.
Talent and likeness representatives
A vault nobody outside can check is a filing cabinet. The registry is the rail a vault plugs into, not a rival to it.
Organizations using digital identities
Evidence, produced on demand, that every face and voice in use was authorized — and a clear way to retire one when that changes.
Platforms and vendors
One record format, so consent collected in one system can be verified in another.
The people depicted
Consent given actively, kept exactly as it was agreed, and withdrawable at any time.
What Imagora is not
Nothing to sell downstream
Imagora does not produce marketing content, represent talent, negotiate likeness deals or take a commission on them, and does not compete with the organizations expected to adopt its standard.
That is deliberate. A standard held by an operating vendor is that vendor's house rules, and nobody adopts a competitor's house rules. It only works if whoever holds it has nothing to sell you afterwards.
First adopter. Personae builds AI-generated digital identities for organizations and enforces the standard's core rule in software today: no likeness is generated before a consent record exists. The rest of the standard is being built into its systems.
Status
Where this stands
Consent Standard, Part One — version 1.1, 15 September 2026 (consent language updated); first published 10 September 2026.
Part Two — published at version 0.9; its contractual counterpart is under review by counsel.
Registry — record format defined by the standard; in development.
Now — seeking critique from media-liability brokers and underwriters, and from talent representatives, before the registry is built out.
Contact
Request a conversation
If you underwrite, broker, represent or deploy likenesses, we would rather hear why this won't work now than find out later. A person reads every request.